In this case, Miss Seminole County, Morgan Alexis Byers.
I prefer to keep these conservative, and there are guidelines for submission. Simple gradient background and beauty lighting, which is flattering yet flat (in the sense that there are no defining facial shadows; the falloff from the beauty dish sculpts the face beautifully, though).
So these are for submission to the pageant, and for the ad in the program.
This doesn’t mean, however, that while we’re at it we can’t create art as well. This is a contemporary headshot done in landscape rather than the traditional portrait orientation, with posing and post-processing that have become a signature style of mine.